Examples of advertising campaigns

Advertising VAIO AW on Catalog
This advertising is advertising on VAIO catalog that it distributes in VAIO store, event, and road show. Customers can read its information on catalog before purchasing. This advertising is very looked the professional performance. Let analysis this advertising.
Core communicative message: This VAIO advertising emphasizes to give its information to customer. There is the information about its performance such as VAIO AW is perfect for both professional photographers and photo enthusiasts and the characteristic of product is high definition video on VAIO AW incredibly smooth.
Product unique selling point: VAIO AW has the unique selling point for the deluxe design. An extraordinary VAIO deserves an extraordinary look. The design is available for man with back color and show the smart product. Besides, VAIO AW emphasizes the unique selling point about the products feature of Sony Society that can use VAIO AW to join with Sony Alpha camera.
Advertising impact: This advertising has the impact for desire. It is desire for customer who wants a notebook to be perfect with an integrated color management system to support taking photo and watching movie.






Advertising VAIO CS on Magazine
This advertising promote VAIO CS on magazine such Student Weekly. It uses a teenage actor who is Pattie. This advertising has the concept of Inspired by sensuality.
Core communicative message: To communicate to customer especially teenager and young. There are the new products VAIO CS for five colors to separate with the personality. For example, brown reflects artist or pink reflects suavity. Moreover, communication about its feature has the detail of ram, platform, screen size, hard disk etc and communication about product positioning is modern and colorful.
Product unique selling point: The design to reflect the lifestyle is the unique selling point with the colorful design. Using color reflect not only personality but also feeling and inspiration. There are five colors with the beautiful design. The second unique selling point is the presenter who is very famous for teenage and young person to reflect brand positioning.
Advertising impact: This advertising has the preference for teenager and young who are looking for the beautiful color notebook design. Advertising has an emotion aspect that target group want to buy and possess it.